A true entrepreneur since he was a young child, Bruce established and ran successful construction and import/export businesses before launching Sibu, LLC. in 2004. Health and wellness and the natural products industry are right at the heart of what makes Bruce tick. Giving back is a way of life for Bruce and he has served at the helm of numerous non-profits and humanitarian organizations over the years. He and his wife Jean, enjoy volunteering their time and talents to a variety of organizations that have a positive impact around the world. Sibu is what it is because of the tenaciously positive influence of Bruce and his family.