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How Emma J. Purvey – Model, Actress & Beauty Blogger Keeps Her Skin Glowing

“Having flawless skin is part of my job and I’m so happy to tell you that my skin has never looked better since using SIBU exclusively. The Hydrating Serum is proving to be a major winner in my skincare routine, my skin feels extra smooth and hydrated with this superpower serum” – Emma J. Purvey

Be sure to check her out on Instagram @emmaukny – Thanks Emma!

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4 Reasons Why You Should Wash Your Face with Oil

No matter which type of skin you have (oily, dry, or a combination), it can be tricky to find products that are gentle and work well. But now your search is over! Sea Berry Seed Oil (also called Sea Buckthorn Oil) does an amazing job at not only cleaning your face of the nasty chemicals and makeup you put on it every day, but it also offers supreme moisturizing as well.

Here are four reasons why you should wash your face with oil to get some serious benefits for your skin.

1- It Dissolves Hard-to-Remove Makeup

Makeup has been formulated to stay put all day and night, which is great! However, come bedtime, this tough-as-nails makeup can be a nightmare to remove.

Rather than stripping your face using harsh chemicals, gently massage a little bit of oil on your face and you will find that your makeup dissolves right off. Even your waterproof mascara will wipe away with ease. This is due to a chemical reaction that occurs between the Sea Berry Seed Oil and the oils in your makeup.

2- It’s Gentle for Sensitive Skin

Sea Berry Seed Oil softens and strengthens the skin. Research shows it also reduces scarring, swelling, and inflammation. This is good news for those who sometimes find themselves suffering from sensitive skin.

Pure, high-quality Sea Berry Seed Oil has been used for centuries as a topical treatment to aid in the relief of rosacea, eczema, acne, dermatitis, and other sensitive skin ailments. Damaged skin will soon return to its natural, beautiful state when you wash your face with oil.

3- Your Skin Will Produce Less of Its Own Oil

When your skin has issues with oil over-compensation, acne tends to pop up. No one wants to deal with whiteheads and blackheads dotting their face! Even a tiny bit of Sea Berry Seed Oil patted over damp skin provides the much-necessary lubrication that will keep your skin from over producing its own oil. The clear face looking back in the mirror will thank you!  

4- You Won’t Need a Separate Moisturizer

For dry skin, it can be difficult to find an effective combination of face wash and moisturizer. Proper hydration of your skin is one of the most important things you can achieve because battling flaking, dull, and tight skin is not fun nor beautiful. When you wash with oil you get two products in one easy-to-apply step, giving you one less product you have to buy and apply.


How to Wash Your Face with Oil

Making a nightly routine of taking care of your face can be a relaxing way to end the day. Just follow these simple, soothing steps and you’ll be ready for bed in no time.

  • Soak a soft washcloth in running hot water and wring out.


  • Lay the hot, damp washcloth on your face and lay down while it cools. Repeat if you want more time to unwind.


  • Now that your face is steamed and the pores are open, gently massage a nickel-size amount of oil over your nose, chin, forehead, cheeks, and jawline. Do this for a full minute to allow the oil to dissolve makeup. Plus, the massage relieves built-up muscle tension.


  • Soak the soft washcloth again in hot water, wring out, and lay it over your face again.


  • Press the washcloth into your skin and gently rub off the oil and makeup.


That’s it! Your skin is now enjoying the many benefits of washing with pure Sea Berry Seed Oil!


Your Summer Skin Care Guide to Preventing Sun-damaged Skin

We all know that sunscreen is important, and yet it seems there are neverending stories about that one careless nap on the beach or that one ski trip without any sunscreen. For me, it was an unintentionally long hike up in the red rock terrain of Capitol Reef, Utah, that left the back of my neck so red and sore it was impossible to lay down and sleep.

Despite knowing how important sunscreen is to protect skin from the sun, keeping a good product on hand can be either annoying or expensive. Oily sunscreen can be uncomfortable and pore-clogging. Non-oily, high-quality sunscreen can cost more than a pool pass.

SIBU has some great summer skin care tips for protecting and healing your skin that will help you avoid the excessive price tags of popular sunscreens without the oily fuss of cheap sunscreens.


A reliable moisturizer is key in keeping your skin soft and supple in the heat. Great skin cream products like SIBU’s Sea Berry Nourishing Facial Cream have both a light and non-greasy formula that is easily absorbed into your skin. The natural nutrients will keep your skin both hydrated and nourished for a natural glow all the seasons long.


Keeping your skin healthy during sunny days naturally involves keeping it free of dead skin. SIBU’s Polishing Facial Cleanser is both deep-cleansing and gentle, exfoliating skin while detoxing the skin and removing excess oils. The sea buckthorn used in the cleanser is ripe with omega-7 and other nutrients, which can help reduce the effects of sunburn—and help prevent it, too.


There are even richer methods of protecting your skin from the sun, which is where SIBU’s body cream comes into play. Aloe, already very well known for its healing properties for burns, is mixed with shea butter and sea buckthorn oil for long-lasting moisture and natural nourishment for your skin. Using proper body cream will create a soothing barrier for your skin that keeps it from drying out no matter what elements you find yourself in.


For an even deeper summer skin care treatment, SIBU’s Miracle Stick can give your skin the repair it needs while nourishing it with sea buckthorn’s natural healing properties. The rich balm nourishes and moisturizes the skin, helping to heal, calm, & soothe sun damaged skin. Consider this option for dry and sunburned skin.

At the end of the day, the most effective formula to prevent sun-damaged skin is a daily routine that’s both convenient and enjoyable. Keeping your skin hydrated and protected will have the long-term benefit of helping you avoid skin cancer in the future—and that’s not even including the wonderful natural essential oil scents and comforts you’ll enjoy from our products.


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5 Skincare Methods That Are Better Than Botox

Botox is a well-known, popular solution for wrinkles and aging skin. What was once only found among society’s elite is becoming more and more commonplace with the average person, and attracts an ever-younger crowd. People even host Botox parties these days! But do we really know what goes into these wrinkle-filling injections, and are there better, more natural ways to achieve the same result?

What Is Botox?

The chemical’s actual name is botulinum toxin, a powerful neurotoxin that is actually quite poisonous. Injecting it into your skin restricts the release of the neurotransmitter called acetylcholine. This paralyzes the adjacent muscles, causing them to relax, which then smooths the skin above them and diminishes the appearance of wrinkles.

Proponents of Botox claim that it’s perfectly safe, referencing studies that have been done proving its harmlessness. The issue with these studies is that they’re only looking at the short-term effects. Some people experience problems with their facial muscles not functioning properly, such as drooping eyelids and crooked smiles. And many people can attest that you can tell when a face has been Botoxed–something about it just looks unnatural.

And some experts believe that Botox can actually lead to saggier muscles in the future–meaning more wrinkles–because by freezing the muscles, they may actually atrophy by not being in use.

The good news is that there are other, non-toxic alternatives out there. Here are some natural ways to keep your skin looking youthful, that may actually be better than Botox.

1. Apply sunscreen daily.

Instead of waiting to fix wrinkles after they appear, try preventing them in the first place! One of the best things you can do for your skin is to shield it from the sun’s damaging UV rays. Get into the habit of applying sunscreen on any exposed portion of your skin every day. If your skin does get sunburned or chapped, be sure to take care of it properly so that it can repair the damage. Being diligent with sunscreen use will make it easier to avoid unnecessary procedures like Botox.

2. Drink more water.

It’s something most of us learned in science class as kids–about 60% of the human body is made up of water. Because of this, staying adequately hydrated is incredibly important. This benefits your body in many ways, one of which is your skin–hydrating skin from the inside out helps it stay smooth and clear on its own.

3. Pick skincare products with naturally age-defying ingredients.

Coconut oil, raspberry seed, and sea buckthorn are all excellent for the skin. The benefits of coconut oil are widely proclaimed these days. It’s an excellent moisturizer that’s naturally antibacterial. Raspberry seed has natural SPFs to protect you from the sun, as well as being packed with antioxidants and anti-inflammatory properties. Sea buckthorn oil encourages cell growth and repair and boosts your skin’s collagen levels. It’s also rich in the hard-to-find omega 7, which locks in moisture and helps prevent and repair wrinkles.

4. Avoid aging habits.

Taking care of your skin means taking care of your body. A sugary, unhealthy diet causes blood sugar spikes, which leads to too much glucose that binds to collagen and elastin, and ends up prematurely aging your skin. Don’t smoke, avoid excess alcohol and drugs, and cut back on sugar. Instead, try to exercise regularly and eat healthily.

5. Learn about age-reversing nutrients.

Provide your skin with the essential raw materials it needs to boost cell growth, repair damage, and function at its best. Eating the right foods gives your body what it needs. Some foods with excellent skin-healing nutrients include apples, papayas, leafy greens (think kale, spinach, etc.), and berries, which are rich in alpha hydroxy acid (AHA).


With a few of these natural anti-aging habits under your belt, it becomes that much easier to say no to Botox.

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How a NY Model, Actress, & Beauty Blogger Keeps Her Skin Glowing – Introduction

Meet Emma J. Purvey, as the title say, a NY model, actress and beauty blogger!

Emma J Purvey is a New York based model and actress. Emma created Beauty Essentials after being interviewed about the skincare she uses. Emma’s approach to beauty is from the inside out and in sync with SIBU’s philosophy.

Emma’s work includes Fuji TV, Japan; Y-Net Israel; Fashion TV, Miami; E-Entertainment. Acting includes Shakespeare’s The Merchant of Venice with the Oxford Shakespeare company, Big Dogs directed by Matthew Penn. 

Guess what?!… We’ve teamed up with Emma & she’ll be sharing how she uses SIBU products to keep her skin photo-shoot ready and glowing at all times! Stay tuned!

Be sure to follow her on Instagram @emmaukny – Hope you had a great flight & an even greater time with your mum!


A Must-Know Night Skincare Routine For Those Who Want Results

Did you know that nighttime is when your skin does most of its repairing? This means that your skincare routine before you go to bed is even more critical. To keep your skin looking younger, fresher, and more rejuvenated, here’s the recommended skincare routine you should do every night before you go to sleep.

1. Prep your face

Start with makeup remover to get most of the grime off. Sometimes, you may need to steam your face to loosen particularly stubborn blackheads. Hold your face over a steaming bowl of hot water with a towel forming a tent over your head and the bowl. This will soften your skin and loosen up your pores.


2. Clean your skin

This blogger recommends sea buckthorn facial cleanser because it does a great job of cleansing your skin without being too harsh. If your skin tends to be oily or if you are having a bad breakout, you might need something heavier, like a glycolic acid peel or an exfoliating cream. Just make sure not to use these products too often, or they’ll dry out your skin.


3. Give yourself a quick face massage

This beauty company swears by this trick–it stimulates blood circulation and oxygen flow, which diminishes wrinkles and dark circles and makes your skin look fresher.


4. Use toner

Toner is “the unsung hero” of skincare. It removes any excess oil and any soap you left on your face. This is essential if you wore a particularly heavy amount of makeup that day or if you used an oily sunscreen. By using toner, you rebalance the pH of your skin, shrink pores, and refresh your skin.


5. Moisturize

This is a critical step for your night skincare routine! So many people skip this step out of fear that the moisturizer will cause oily skin and acne. It might take some trial and error, but you can find a moisturizer that is light enough for your skin but also still moisturizes well. This SIBU hydrating facial serum uses sea buckthorn extract to make your face soft without making it oily.


6. Use a clay mask

Apply the clay mask as part of your nightly skincare routine and leave it on for at least an hour for it to be effective. Like an exfoliator, this isn’t something you’d want to do every single night, but it’s perfect if you have a few pimples or rough spots and you need results overnight.


7. Take vitamins

Vitamins will give you that healthy glow that your skin just can’t get any other way. These sea buckthorn omega-7 vitamin drinks do a great job of reducing acne inflammation and supporting your immune system. Of course, remember to double-check with your doctor before taking vitamins!


8. Sleep!

Skin does most of its repairing at night. This is by far the best way to smooth wrinkles and even out dark circles. Your skin will always benefit from a good night’s sleep, and the rest of your body will, too.


These steps are all part of a holistic nightly skincare routine. Taking care of your skin is a visible way to improve your overall health. For more vegan, gluten-free, non-GMO skincare options, check out SIBU sea buckthorn products for a complete skin therapy regimen.

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Sea Buckthorn Berry: How It’s Making Waves in Skincare

Here’s a trivia question for you: What herb has been used for more than 1300 years by cultures across the world for beauty, health, and wellness?

Hint: It’s the same herb that’s currently making waves in the skincare industry.

If you guessed sea buckthorn berry, you’re right!

Commonly found in Asian and European areas, the sea buckthorn berry is packed with nearly 200 nutrients, making it a powerhouse supplement for health, wellness, and beauty. While the herb has been used for over 13 centuries in Tibetan, Mongolian, and Greek cultures, only recently have modern research unveiled the science behind sea buckthorn berries.

Science of Sea Buckthorn Berry

Scientifically known as the hippophaë rhamnoides, sea buckthorn berry provides rich, nutritious lipids in the seeds, fruit flesh, and peel. These fatty acids provide the skin with substantial restorative actions, while the berry’s carotenoids, tocopherols, phytosterols further aid in boosting healthy skin from the inside out. Commonly known for its healing, rejuvenating qualities, sea berries can be used topically to cleanse, exfoliate, and heal burns, cuts, wounds, sunburns, rashes, and other skin blemishes.

Sea Berries in Skincare

Thanks to its remarkable anti-inflammatory, antiviral, and antioxidant properties, sea buckthorn berry products can be used both orally and topically to promote healthy skin by boosting hydration, improving elasticity, encouraging cell regeneration, and preventing acne. Whether your goal is to reduce fine lines and wrinkles or simply to improve your skin’s youthful glow, the sea buckthorn berry has many benefits for the face and skin.

Sea Buckthorn Berry Skincare Products   

Another benefit of the sea buckthorn berry is its versatility in harvesting, extracting, and production. Some of the leading products in the skincare market today include:

Sea buckthorn oil for skin health: Typically available in either a fruit oil or seed oil, these bioactive compound can be taken orally or applied topically to fuel the skin and body with immensely effective qualities.

Blended drinks: Boasting high levels of bioactive compounds, omega 3,6,9 and 7, and other natural ingredients, these sweet, tart drinks provide inside-out nourishment for hair, skin, and nails.

Cleansers: Made with more than 190 bioactive compounds, sea berry cleansers help to clean, detox, moisturize, and repair the skin to promote healthy youthfulness and protect skin cells against harmful free radicals.

Creams: Perfect for dry, sensitive skin, sea berry creams further aid the skin in building a defense against environmental stress while also fueling the skin with nutrient-rich moisture that boosts cell generation for healthy, youthful looking skin.

Vitamin supplements: Rich with the rare Omega-7, sea buckthorn berry vitamin supplements promote optimal health and wellness at the cellular level. Not only do these supplements help to lower bad cholesterol and boost good cholesterol, they can also relieve extreme dry eye, soothe and repair intestinal linings, promote a healthy urogenital system and much more.

With the list of sea buckthorn berry benefits for skin health remaining virtually endless, there’s no wonder sea buckthorn berry is making waves in the skincare industry. To learn more about sea buckthorn berry or to shop for products for your personal health and wellness, visit SIBU, today.

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Give Mom the Perfect Facial

Giving your mom an at-home facial is a thoughtful way to show her that you love her and to spend some quality time together. 

Materials used:

  • An oil to remove makeup or makeup-removing wipes 
  • A clean face towel or cotton wipes
  • A basic cleanser, exfoliant, face mask, and moisturizer 
  • A facial steamer and cleansing brush (optional but will make the experience feel more special and premium)

Step 1: Cleanse

First, you’re going to cleanse her face. In other words, you’re going to remove any dirt or oil so that you’re starting with a clean canvas.

Apply a dime-sized amount of cleanser onto her face. The SIBU Polishing Facial Cleanser is perfect for this occasion because it works for any age to gently remove impurities but leaves the essential nutrients in tact. 

You can apply the cleanser using your fingers or you can use a facial-cleansing brush. These nifty little brushes will apply gentle exfoliation to her skin; whisking away any dirt and oil, and giving her pores a deep cleanse.

With this step, you should take your time and make sure that the face is fresh and clean before proceeding. Rinse the face with lukewarm water before patting it dry with cotton pads or a clean face towel.

** No additional exfoliation is needed if you used a facial cleansing brush.

Step 2: Exfoliate

If a brush was not used, you can gently massage a physical exfoliant, such as a facial scrub, into the skin. You can even make your own exfoliant using ingredients that you probably already have at home, such as fresh yogurt or brown sugar.

You can also apply a chemical exfoliant, instead, which fall in one of two categories: AHAs (alpha hydroxy acids) and BHAs (beta hydroxy acids). AHAs are best for normal to dry skin, whereas BHAs are preferred for normal to oily skin. A common AHA is lactic acid while a common BHA is salicylic acid.

Whether you use a physical or chemical exfoliant, you should rinse the face with warm water before the next step.

Step 3: Steam

Next, you’ll want to steam the face. Steaming helps by opening up the pores, preparing the skin for the next step. You can perform a facial steam in a variety of ways:

One way is by running warm water over a washcloth or towel and then and then draping it over her face. You can also cut out a nose area so there’s no discomfort with breathing, especially if you use a towel.

If you want to get fancy and really bring the spa home, you can use a facial steamer, which is fairly inexpensive and will improve the quality of her skin.

Step 4: Mask

Next, you’re going to apply a face mask. This is probably the most fun and flexible part of the facial due to the wide variety of masks that can be used.

You may even decide to join in and apply one to your face as well! Some of your options are:

  • Bentonite clay masks – these help to draw toxins away from the skin and stimulates blood flow to reveal a smooth, radiant and even complexion. Most people with normal or oily skin swear by bentonite and other clay masks, and with good reason!
  • Charcoal masks – these do much of the same things as bentonite clay, attaching to impurities and whisking them away to improve the look and feel of her skin.
  • Sheet masks are fun and trendy and there is a sheet mask for every skin type and the packaging will usually state what it is intended for, whether it’s hydrating, fading dark spots or plumping the skin.
  • DIY Masks – Charcoal and clay masks are considered DIY masks by some but in this article, we’re talking about mask ingredients that may already be in your pantry or can be easily sourced. For example, you can create a diy mask to tighten pores and and brighten skin by combining an egg white, 1 teaspoon of lime juice and a ½ teaspoon of turmeric powder and applying for 15 minutes. (check out our BULK Sea Buckthorn Oils for DIY)

Step 5: Moisturize and Massage

Lastly, you’re going to want to moisturize and massage her face. Applying a facial moisturizer to her skin will keep it hydrated and make her face feel cool and fresh.

The SIBU Hydrating Facial Serum is your go to here, containing a host of ingredients which will not only nourish, but help to repair damaged skin and help stimulate collagen production. Gently massage the serum into her skin using the guidance seen in the video below about giving a facial massage:

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Nourish Your Hair with Omega 7 Supplements

Good hair starts from the inside. Fortunately, the things that benefit your overall health are also important for strong, healthy, beautiful hair. Drinking plenty of water, getting enough sleep, and eating a diet rich in a variety of vitamins and nutrients will all help on your journey to beautiful, healthy hair. For most people, additional supplements containing key nutrients can also help in this process. Omega 7 supplements are gaining attention for their nourishing hair benefits, so read on to learn about why they are gaining in popularity.

The Omegas

There are several different kinds of omegas and they have overlapping but distinct benefits. Omegas 3, 6, and 9 are the commonly used supplements for overall health, and they help make hair shiny and lustrous. The other omega compound that specifically benefits hair and skin is omega 7, or palmitoleic acid. It is a fatty acid commonly found in sea buckthorn and some cold-water fish oils.

Healthy Hair

In addition to heart health, brain and memory function, and many other health benefits, fatty acids have wonderful effects on your skin and hair. Healthier hair follicles, shiny locks, and full strands are the often-sought effects of supplements.  Omega fatty acids also promote faster hair growth and better scalp and skin health.

Other Hair Health Tips

In addition to basic health practices, omega 7 supplements, and other fatty acids in your diet, there are steps you can take to promote hair and scalp health. Finding the right shampoo schedule is an essential first step. While some people benefit from washing their hair daily, others find that their scalps and hair strands are stripped of essential natural oils with too much washing. On the other hand, if too much product is allowed to build up between washings, it can counteract the effects of your diet and supplementation. In all, sea buckthorn oil, a little love and care for your hair, and a healthy diet can help you achieve the hair of your dreams.


The Benefits of Sea Buckthorn Oil in Skin Care

For over 1,300 years, people in Tibet have used the revered sea berry, or sea buckthorn berry, for a variety of skin care techniques and traditional medicines. This small golden berry grows in the high Himalayan mountains, 12,000 feet above sea level, and stores a range of Omega fatty acids and other nutrients inside its delicate core. When this amazing ingredient is harnessed to make natural skincare products, the sea berry’s range of compounds provides soothing and health-boosting facial benefits.

Cleanse and Diminish Acne

Sea berry oil products are gentle and nourishing, which will help acne-prone skin. When you don’t properly cleanse and exfoliate your face, oils, dirt, and dead skin cells can build up on the surface of the skin. These can then get into your pores causing blockages that manifest as pimples or cystic acne. When you get into a gentle cleansing routine with products that won’t irritate your skin as they cleanse, you will avoid perpetuating the cycle of acne breakouts.

Aid Skin Hydration

The ancient Tibetan medical text, Sibu Yi Dian, details a variety of health benefits derived from these tiny and hardy sea berries. Omega 7 is an important fatty acid for your skin. When you use sea berry oil both to cleanse and hydrate your skin as well as ingesting via supplements you will not only get the benefits of Omega 7, but Omegas 3, 6, and 9 to boot. This four-part boost of fatty acids will help boost your skin’s collagen production and support its overall health from the inside and the outside. When your skin is properly hydrated, the signs of premature aging, a.k.a fine lines and wrinkles, will be diminished.

Keep Skin Healthy and Youthful

When you address the variety of causes at the root of skin aging and damage, like dead skin cell build-up, dryness, and nutrient deficiency, you tackle a range of skin problems at the source. The revered and ancient ingredient sea berry provides the nutrients that your skin needs in all stages of the cleansing, exfoliating, and hydrating process.